Agency Performance Partners


Posted on November 21, 2022 by Camille Maraguinot

Common Mistakes with Insurance Sales

There are many insurance agencies that make these Common mistakes with insurance sales.

Since releasing the APPX Commercial Course, several producers and agency owners have asked me the same general question.

“How do I increase my closing ratio?”

I have probably fielded that question my entire insurance career.

I have stepped inside nearly 1,000 agencies nationwide, including obviously my own, and have seen some best practices as well as begun training on many of these best practices since starting my consulting career here with APP.

I can’t tell you how many times salespeople have asked us to help them to improve their closing ratio using this same story.

However, despite what you might think is the problem.

Your inability to close.. is not the only problem.

It is simply a symptom.

Of a much bigger problem

Your inability to close the sale is just the byproduct of something more profound and meaningful than just “the inability to close.”

I want to dig in a little deeper here in this blog and help you to find the answer for your agency on this question.

  • Read our Blog on How To Increase Your Sales Closing Ratio with A Sales Strategy – CLICK HERE!

  • Grab our FREE Sales Questions PDF – DOWNLOAD HERE!

  • How to set insurance agency growth goals? LEARN HERE!

We’re Agency Performance Partners; APP is your insurance agency’s best friend when it comes to training, strategies, brutal truth & tough love that’ll grow your agency with hugs & high fives along the way, just like a BFF.


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