Sounds crazy right? Doing a good job won’t increase your retention. Well if doing a good job won’t help it what will? The challenge is today good is not good enough. Good and convenient works well but let’s be really honest, the independent insurance space is no Amazon when it comes to convenience. Good and […]
I think Eric Clapton said it best, “I’ve got a rock and roll heart”. As with most agents, it’s hard for me to look at life the same way that others do. I’m always seeing the liability exposure or thinking about claims scenarios when driving down the road. This has now seeped into my enjoyment […]
My first introduction in insurance was as a bank teller. We received bonuses to “tee” opportunities to other departments, this included insurance. Being a tad on the poor side in college the extra money was important to me to buy “books”. I quickly learned by watching my teammates how to make the right ask at […]
We all know the value of prospecting for commercial insurance accounts. The advent of social media and the ability for social marketing has made it both harder and easier to reach our target market. This blog is intended to be an introduction for a commercial lines insurance producer in how to create a digital marketing […]
Most agents I speak with know that there is untapped revenue within their existing database. Typically this discussion focuses on rounding out existing clients. However, there are two other segments within the database where an insurance agent can drive revenue. I’ve never run into an agent yet that has a 100% client retention or close rate. […]
We all love referrals, maybe as much as ice cream. We all love a good referral but how often are we asking for them, and we all know its not what you do sometimes but it’s what you do consistently. For many agents they apply the hope is a strategy approach. I hope they come […]
