Agency Performance Partners


Ridiculously Amazing Insurance Agent 2021: Strategies #1-3

Posted on January 8, 2021 by Kelly Donahue Piro

Are you ready to become a ridiculously amazing insurance agent in 2021? If so, we are ready to help you lead the charge and conquer your biggest goals and dreams. You may be asking, what is a ridiculously amazing insurance agent? The video above will help guide you along, but we are happy to further the cause in this blog. Here is what it takes to be a Ridiculously Amazing Insurance Agent in 2021.

I am a Ridiculously Amazing Insurance Agent Who:

  • Outlasts the suck of change
  • Enthusiastically tries
  • Is never busy but always productive
  • Never emails a quote without a conversation
  • Is consistently proactive not reactive
  • Remembers to slow down to speed up
  • Doesn’t make sales a dirty word
  • Is a Tigger and rejects the Eeyore mentality
  • Is not intimidated by having a conversation about rate
  • Is an educator that uses knowledge as the sword to fight against price
  • Recognizes the honor I have of protecting what people work hard for

Strategy #1: Ridiculously Amazing Insurance Agent Outlasts the Suck of Change

We all know that change is rather difficult, however, it’s also something we have to get better at embracing. Change can make us feel nervous, doubtful and most importantly, can make us lose confidence. Change can be difficult, but there is actually a process to embracing it.

Ridiculously amazing insurance agencies don’t shy away from change. They stick with seeing out all of these steps, even when their peers or community aren’t exactly rooting for them. In many agencies, there will be team members who work to hold back and tear down the efforts to evolve. As leaders, you can work through these challenges by making sure you are:

  • Setting a clear vision with details
  • Training the team repetitively
  • Holding people accountable through metrics, not feelings

When you keep holding people accountable and share the numbers with the team, you can outlast the suck of change.

Strategy #2: Enthusiastically Tries

Agency team members can try to show it doesn’t work, or they can enthusiastically try. Trying to fail is making one renewal review call, going into voicemail, claiming no one answers the phone and giving up. Enthusiastically trying is making 10 insurance renewal review calls, fine-tuning your voicemail message, adding in an email template and then seeing how many people call you back. (FYI, on average 50% of people will call you back.)

No matter what, the first 10 times you do anything it will be the worst. Imagine going to the gym. The first few times almost feel dangerous. But once you become used to it, you can adapt and adopt the change. However, if you have insurance agency team members who are not enthusiastically trying, in reality they are trying to show you who’s in charge. In many agencies in fact, the team is waiting for you to give up because they give you such a hard time. You need find out who is not enthusiastically trying and address the situation.

Strategy #3: Is Never Busy But Always Productive

When I started working in agencies, I found out that everyone loved telling me how busy they were. Busy, busy, busy. The problem with busy is it’s not a plan, and I haven’t seen anyone attack it and become productive without a whole lot of attention. As a business owner myself, nothing makes me more inquisitive than when someone tells me how busy they are.

What I found in working with agencies is that we are very busy — very busy focusing on the areas that don’t help us grow. For example, a call-in payment takes 15 minutes every month. That is 3 hours per year — PER CUSTOMER! Multiply that by all the call-in or walk-in customers, and you may fall off your chair. But we are often too busy to ask them about other forms of payment, or we like taking payments and chatting with nice people, so we don’t exactly enthusiastically try. Productive agents are proactive and always find the most efficient and effective ways to honor the silent customers who don’t call in 12 times per year.

How You Can Become a Ridiculously Amazing Insurance Agent

This is your year because at Agency Performance Partners, we have a plan to help you become a ridiculously amazing insurance agent. We have options to do it yourself and for virtual and in person courses. Start by taking our Agency Performance Quiz To See How You Rate.

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