How to Get Top Talent to Join Your Team: Create Intentional Culture
Getting top talent to join your team might seem like a difficult undertaking, and time and time again we see agencies struggle with this. The good news is that we’ve not only mastered the art of getting top talent, but created a brand new course on the subject. Today’s 3 Minute Video focuses on getting top talent to join your team with the help of your insurance agency’s culture.
“Why is culture so important? It transforms how people work, how they feel about work, things like that. It’s important that culture matches your organization’s values.”
Your insurance agency’s culture will definitely affect your ability to get top talent on your team. What do we mean by culture? And why is culture so important? It transforms how people work and how they feel about work. Because of this, it’s really critical that your insurance agency’s culture matches your organization’s values, which your employees need to buy into.
Values evolve over time, and they come from things that you are really passionate about. These values will come from the way you treat employees, how your agency treats employees, how diverse your team is, and how active your agency is in the community.
Your insurance agency’s culture will also come from your leadership and C-Suite team. Leadership plays a huge role in the way people feel at work.
Lastly, your insurance agency’s culture will also come from workplace norms, policies, and traditions within your agency. These things might not necessarily be written down. These are the things that aren’t in a handbook, or they’re not in things that you would find written on walls or on posters. It’s things like recognition programs, or how you celebrate birthdays, or how you spend your Friday afternoons at the office, or if you do Taco Tuesdays.
At the end of the day, a company culture where everyone feels comfortable and included is vital to ensuring employees want to work harder and reach their full potential. And that will help you attract top talent to your agency.
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