Agency Performance Partners


Change In Insurance Agencies: Stages Depression & Experimentation

Posted on June 2, 2021 by Kelly Donahue Piro

Dealing With Change in Insurance Agencies

All this week we’re diving deep into the topic of dealing with change in insurance agencies, and we’re using the Change Curve to help us understand how employees at your agency might be responding to change. In our last video we talked about the first two stages of change being denial and frustration, and that brings us to the next point on the Change Curve: depression.

If you’re somewhere in this area, keep going, it’s gonna get better.”


Depression Means You Need To Keep Going

If there’s one thing that can be said about hitting the depression phase of the Change Curve, it’s a sign that you shouldn’t give up. And this tends to be the time most people want to quit. If you’ve ever tried to get into the gym, you’ve probably had this feeling before. You feel like you’re putting in a ton of hard work and you’re not seeing the results you hoped for, so you want to quit. This is when you have to have faith and keep going, and the same is true for your insurance agency employees. You need to watch, listen, and support your team through this, and realize that being at this stage of change means that you’re that much further along.


The Start Of Acceptance

Depression can be a long process, and can last weeks or even months, but that’s why it’s all the more important that we don’t give up on change at this stage. As we say, you have to outlast the suck of change, because yes, change can suck. But once you start to make it to the end of this phase, you hit the experimentation phase of the change curve. This is where you have a glimmer of hope, where people start to experiment and say “well I don’t like this, but I do like this.” At this stage, people start to accept the change.


To help your insurance agency team get through these phases of change, it’s important to not only support your team members, but also have a really clear plan for change, and how you want it to work. When you find yourself in these stages, it can be tempting to give up, but this is the part where pushing through matters the most.


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