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4 Ways We Focus on Price Not Value

Posted on May 6, 2022 by Alex Arellano

View All 4 Minute Insurance Agent 2022 Videos For the Week

If you are an Insurance Agent 2022 stop and take a moment to watch these videos to help you become ridiculously amazing this year.

 

4 Ways We Focus on Price Not Value: Emailing Quotes

Agents Only Focus On Price, Not Value

You might think that your whole operation provides value and assurance and incredible customer service to your clients, but it’s not. It’s not because you are emailing your quotes and you cannot do that!

A huge part of an independent insurance agent’s job is having conversations with the clients. It’s also one of the best parts.”

 

4 Ways We Focus on Price Not Value: Automatic Requote

Insurance Agents Panic, But They SHOULD Do This

Here at APP, we believe there is a way to handle these conversations and it’s not with panic, not at all. We have a whole blog post on this that you can check out here, but we’ll cover gist of it. 

You do everything but reshop. 

 

4 Ways We Focus on Price Not Value: We Don’t Believe We Are Worth More Customer

Insurance Agents vs. $8 Coffee

There is no denying it, things these days are expensive, but even still, there are higher priced items and lower ones. Why? Because we have options.

“It’s in every business’s best interest to go and figure out who that is. Independent insurance agencies are no different, but they certainly like to pretend they are.”

 

4 Ways We Focus on Price Not Value: Team Training

Ways Independent Insurance Agents Focus On Price, NOT Value

#1. Email Quotes

Imagine you randomly got a bill in the mail, it was pretty expensive, and you didn’t have information to justify it. What would you do?

“Each licensed insurance agent needs to have a clear understanding of what they bring to the table and know how valuable that is.”

 

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