LOG INTO THE AGENCY SCHOOL

Banner

How to Grow Your Insurance Agency in 2026: Leadership, Sales & Strategy Tips

Posted on January 14, 2026 by Michelle Aguilar

Independent insurance agents—2026 is your year to thrive! After five years of challenges, including COVID disruptions, carrier exits, rate increases, and team burnout, agencies now have an opportunity to reset, refocus, and grow. The key? Strong leadership, consistent standards, and smart strategies.

In this episode of the Ridiculously Amazing Insurance Agent Podcast, Kelly Donupiro shares actionable tips to help agencies move from survival mode to growth mode.

Key Takeaways:

📊 Industry Outlook & Lessons from the Past 5 Years
  • Understand how COVID and the hard market shaped agency operations

  • Learn why leadership and standards determine who thrives

  • Prepare for a soft market and leverage it for growth

🛠️ Soft Market Strategy & Operational Efficiency
  • Conduct proactive renewal reviews to increase retention

  • Streamline processes to save time and increase revenue per team member

  • Define clear roles for CSRs and account managers

  • Avoid “time vampires” that drain agency resources

  • Become “insurance nerdy” to fully understand client risks

📞 Sales & Client Success
  • Transition from a simple quote process to a full sales process

  • Utilize cross-selling, coverage increases, and “four and score” strategies

  • Implement First Call Resolution (FCR) and use integrators/raters for efficiency

🌐 Training & Resources
  • Access cheat sheets, mini-courses, live training, and Agency School subscriptions

  • Tap consulting and coaching programs for agencies of all sizes

  • Use data analytics to turn management system insights into actionable strategies

🚀 2026 Focus
  • Prioritize discipline, process, and performance

  • Engage with upcoming soft market series to grow premium, cross-sell, and lead teams effectively

Agencies ready to grow in 2026 can boost leadership, improve sales, streamline operations, and prepare for market changes. Kelly Donupiro is your BFF in this journey—offering strategies, resources, and tough love to help your agency thrive!

🔥 Dive into our latest blog From Novice to Expert: How To Sell Commercial Insurance Effectively

January 2026 How To Sell Commercial Insurance

🎉 Get our FREE How To Sell Commercial Insurance – Script Booklet

January 2026 Freemium Download

🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store!

January 2026 Store

📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency’s game – schedule your consultation now!

New call-to-action

🤝 We’re Agency Performance Partners; APP is your insurance agency’s best friend when it comes to training, strategies, brutal truth & tough love that’ll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE!

New call-to-action