Have you been working on creating an insurance agency sales culture?
In many insurance agencies you hear we are a sales or service culture. We at APP believe you need to be a growth culture. One great way to to foster growth is sales! When you have a sales culture your insurance agency gets excited and prioritizes new business sales. Now, this does not mean that the agency doesn’t provide good service in fact you can do both at the same time!
To create an insurance agency sales culture you want to make sure you are celebrating successes, encouraging team work, providing opportunities for development, being approachable, and creating a fun environment. All of these things will help create a positive team culture where everyone works together to succeed. Sales cultures mean we all engage and celebrate the agency’s growth.
When you experience an insuarance agency sales culture it’s much like a sports team. There is a strategy, practice, reflection and winning. If you have a service culture the conversion to a sales culture can be a challenge. Many service team members can be easily turned off by sales thinking its all about aggressive tactics. This couldn’t be farther from the truth! Instead the best agents we know use education and communication to sell the agency’s value over price.
- 00:00:00 Section Title
- 00:00:18 Working with Your Producing Team
- 00:00:34 Fostering a Positive Team Culture
- 00:00:46 Celebrating Success
- 00:01:02 Encouraging Team Mart
- 00:01:13 Providing Opportunities for Development
- 00:01:43 Being Approachable
- 00:02:13 Dedicated Time
- 00:02:26 Creating a Fun Environment
- 00:03:03 Building a Positive Team Culture
Read our blog on 5 Sales Management Strategies: https://bit.ly/3IKyuCS
Resources for Creating An Insurance Sales Culture
- Read our blog on 5 Sales Management Strategies
- Get your sales team in order with our FREE Producer Weekly Plan
- Get 20% off our Winning Back Unsold Quote Process Pack to help guide your team through a proven process: USE CODE: SALES
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