Claims to Boost New Business: Satisfied Customer
The claims experience can be a delicate time for your customers, and as an agency, it’s really your time to shine. That’s why claims are a great opportunity to actually boost your business, especially at the end of the process when you have a satisfied insurance customer.
“You’ve got a raving fan now. You’ve closed that claim and taken care of them. You have a satisfied customer. Take this opportunity to ask for a review.”
When you’ve closed the claim and taken good care of your customer, you now have a raving fan. This is the perfect time to ask for a positive review, whether that’s on Google, Yelp, Facebook, or somewhere else.
What’s it going to hurt to ask? When you really help your clients through the claims process, it shows your customers why they chose you. And when you have a satisfied insurance customer, they’re going to be much more willing to take the time to write that review or to make that post.
Guess what else? A satisfied insurance customer also talks to their friends, and they’re going to brag about your agency and how well you did. We’ve seen that first hand, and that word-of-mouth praise can be powerful.
Satisfied insurance customers are great for one other reason: they can help improve your retention. A happy customer isn’t leaving any time soon, especially when you take care of their claim in the right manner.
Lastly, satisfied insurance customers can also be a great opportunity for cross-selling and upselling. When you’re handling their claim, it’s the perfect chance to look over their policy.
At the end of the day, the claims process is really an opportunity to shine. We get to take care of people, make a difference, and do the right thing, which is why many of us entered the insurance industry in the first place.
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