Agency Performance Partners


Insurance Quote Sheet: What Needs to Be On One?

Posted on April 8, 2024 by Kelly Donahue Piro

Are you looking to build an insurance sales quote sheet?

Crafting the ultimate quote sheet is not just about crunching numbers and ticking boxes. It’s an art form, a way to bridge the gap between cold data and warm, human connections. 

Think of it as setting the stage for a long-lasting relationship between the insurance professionals and their clients. Here’s a friendly guide to making the insurance quoting process not just efficient but genuinely enjoyable for everyone involved.

Let’s Break the Ice!

The first step is establishing a rapport with potential clients. This involves a warm introduction, expressing genuine enthusiasm for guiding them through their insurance journey, and understanding their past experiences and expectations.

 It’s about creating a comfortable and transparent atmosphere where clients feel valued from the outset.

Sample Script: “Hi, I’m [Your Name], your guide through the insurance maze. Let’s kick things off with some basic information to get us started on finding the perfect coverage for you. Tell me about yourself.”

Identifying Client Pain Points

Understanding and addressing client pain points is vital. This requires listening attentively to their concerns about past insurance experiences and noting these issues to offer tailored solutions. 

It shows empathy and commitment to solving their problems.

Sample Script: “Getting to the heart of what you find important about your insurance is really important to us. I’d love to listen closely to your experiences. Other than price, what is important to you when selecting an agent? Have you always felt well-informed and connected with your agent?”

Gathering the Details

Here’s where you become a detective, piecing together the puzzle of your client’s needs. But remember, it’s not just about gathering facts; it’s about understanding their story.

Start with the Auto

Sample Script: “Let’s discuss your vehicle’s role in your daily life. Is it primarily for commuting, business, or just for fun? Is there any specialty equipment or customizations we need to take a look at?”

Key Items to Discuss:

  • Specifics about your daily commute and garage location.
  • Any business usage including ridesharing or delivery.
  • Preferences for technology and safety features in your vehicle.
  • Interest in extra protections such as roadside assistance and rental car coverage.

Then move onto the toys (Boats, Motorcycles, RV’s, etc.) 

Sample Script: “I’m interested in learning about any recreational vehicles you might own. Are these for weekend adventures, or do they play a part in your daily lifestyle?”

Key Items to Discuss:

  • Frequency and type of use for each recreational vehicle.
  • Storage and maintenance practices.
  • Any custom features or modifications.
  • Safety measures and any additional coverage interests.

Home and other properties are up next 

Sample Script: “Walk me through your home, from the security features to the unique quirks that make it yours. The more I know, the better I can protect your abode.”

Key Items to Discuss: 

  • An inventory of valuable personal property.
  • Special structural elements or renovations.
  • Lifestyle factors that might influence risk, such as home businesses or extensive travel.
  • Preferences for deductibles and optional coverages, including natural disasters like flood or earthquake insurance.

End with the Umbrella 

Sample Script “How would you feel about an additional layer of security that provides coverage beyond the policies we already reviewed? Has anyone ever talked to you about an Umbrella policy?”

Key Items to Discuss:

  • Understanding the value of extending liability coverage across multiple policies.
  • Discussing scenarios where umbrella insurance could provide essential protection.

Planning and Presenting Your Quote

Detail how you organize and present the quote. Remember to tailor your presentation to the client’s needs. Presenting the quote involves providing at least two options from selected carriers, highlighting the benefits, and thoroughly discussing how each addresses the client’s pain points and preferences. 

If you cannot present the quote while the client is on the initial call you will also need to include reminders to schedule a review session and possibly share your screen for an interactive discussion.

Embracing and Overcoming Objections

Be prepared to handle any objections, which could relate to price, coverage details, or specific insurer concerns. Recap how the options you’ve presented align with what’s important to the client, beyond price, is about showing empathy and understanding, reinforcing the value of the proposed solutions.

Beyond the Basics: Establishing a Connection

Remember, this process is more than just filling out a form; it’s about building a relationship. Engage in storytelling, listen empathetically, and maintain an open dialogue to make the experience enriching for both parties. This approach not only simplifies the insurance process but also cultivates trust and loyalty, paving the way for a fulfilling relationship.

Crafting Your Quote Sheet 

Creating a perfect quote sheet requires attention to detail, strategic planning, and a personal touch. It’s about balancing the need for comprehensive information with the desire to make insurance less intimidating. 

By following these steps, insurance agents can ensure a thorough and personalized approach that meets the client’s needs while showcasing the best of what their agency has to offer.

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