Agency Performance Partners


Posted on March 24, 2023 by Kelly Donahue Piro

How to Handle Insurance Rate Increases

To handle an insurance rate increase, we must first start by taking back control of the call. The best way is to have  Insurance Rate Increase Scripts. Remember, when clients have rate frustrations, it’s not personal. In fact, they most likely don’t even really know you well enough to make it personal! Oftentimes, they have told themselves a story for a while about how unfair their insurance rate is. We need to start by taking control of the call. Instead of being fearful about rates, lean into that conversation. Remember, they are coming to you because you have the tools to help them.

Here are a few things everyone needs to remember:

1. Rates will increase naturally every year. We need to be prepared.

2. Rate increases come from the carrier as well as the client.

3. We need to take our time to review the account rather than get trapped in the rate game.

4. Your best strategy is to run into a rate increase, not away from it.


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