Agency Appeal: Building an amazing brand

Your brand is not simply your website. It is not your logo. It is not your mission statement. One of our favorite definitions of a brand is from Amazon CEO Jeff Bezos: "Your brand is what other people say about you when you're not in the room."

What other people say about your agency and how they get their ideas about you is totally within your control. It's shaped by the consistency of your messages in every communication that you or your staff make, from a mailer to a phone call; the way you present yourself to the world and the way you live your mission and values. The public perception of your agency is shaped by the sum of everything you and your staff do or don’t do. Are you shaping a clear portrait of who you are and what your mission is? How do you differ from the agency down the street?

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Addressing your insurance agency’s marketing communications

Agency Appeal is our branding and marketing communication sister company.  Wherever your agency is on the branding spectrum, we can help. Whether you need a refresh or start-from-scratch assistance, we  partner with you to up your game. We’re not your typical insurance agency marketing solution. We’re a boutique branding and identity firm partnering with you to make you successful. We can also serve as your outsourced chief marketing officer.

Every engagement begins with a Brand Survey leading to the development of a Brand Guide. Your Brand Guide is a cornerstone document, the foundation for all other marketing efforts.  This helps to get everyone in your agency on the same page, with guidelines for consistency of message, tone, look, feel and imagery. From there, we help you assess and prioritize other sales and marketing tools you need to achieve your goals.

Website development is one of our core services and areas of expertise. Building a modern, responsive website that shows your agency well across all user platforms is vital today - it’s an integral component of your brand. We also produce, source or project manage virtually any marketing tools or materials you may need.

Samples of services:

  • Brand survey
  • Style tile development
  • Brand Guide
  • Logo development or update
  • Identity materials (letterhead, business cards)
  • Website development
  • Social media assets
  • Search engine optimization (SEO)
  • Sales and marketing brochures
  • Trade show displays and materials
  • Signage
  • Vehicle wraps

More about Agency Appeal

Agency Appeal is an independent, sister-company to Agency Performance Partners. Kelly Donahue, our president, is one of the founders of Agency Appeal, working closely with co-founder Eddy DeMelo, a digital marketing specialist. While we are separate companies, we share many of the same values and philosophy about insurance agency branding and marketing. Agency Performance Partners will consult with you on your marketing plans and strategies; Agency Appeal will create the web presence, marketing collateral, and other tools you need. Many Agency Performance Partners agencies also engage the services of Agency Appeal.

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We combine onsite and video training to cement in the sales culture you are looking for. Here is the first video your team will watch after the onsite training. Before the video your coach wll go through your sales numbers with the entire team to drive performance.